website design
2019-2020
OVERVIEW
A complete website to market an enterprise SaaS product.
BRIEF
The new Zeffi website was designed from scratch and relaunched . This was done to signify the switch from
F2F sales towards SaaS model.
ROLE
Visual, UI and Content designer, Information architect, Illustrator
METHODS
* Click-heatmap analysis
* Page-scroll heatmap analysis
* Average-fold analysis
* A/B testing
* First-fold analysis
* Session journey analysis using Google Analytics
RESULTS
* Information architecture
* Illustrations
* Website designed to be implemented in a CMS
* Fully responsive website
a/b testing
Iterative design
Optimizing the sitemap
Secret pricing
Developer handoff
Finding the perfect font to accurately represent the brand
I made the prototype with dynamic fonts, and a dozen of the top candidates were tested to find the font that best represented the brand promise.
