Outcomes,
not outputs
This is a selected showcase of product work where design moved the business forward. If you want a full case study or deep dive, just reach out.
Transforming a Website for SaaS Success: A Data-Driven Redesign Approach
This project involved a comprehensive redesign of a website to support the transition from face-to-face sales to a SaaS model. The role encompassed visual, UI, and content design, information architecture, and illustration. Key methods included click-heatmap analysis, page-scroll heatmap analysis, average-fold analysis, A/B testing, first-fold analysis, and session journey analysis using Google Analytics. The outcome was a fully responsive website designed for CMS implementation, featuring optimized information architecture and custom illustrations.
