A black and white cartoon of a girl with pigtails and a small creature with antennae sitting at a table with a plate of food, a glass, and a tray of fish.
A blank diagram template with four empty squares connected by lines, overlaid with blurred leaves in the background.
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A black and white illustration of a cow drinking from a pond with a tree in the background and birds flying in the sky.
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Fast-track your AI SaaS to market

Align and bundle your technology and business under great user experience.

Having worked for 10+ startups as principal product designer, I provide the shortcuts to help you deliver your product faster, smarter, and leaner.

Free discovery call

We should work together,
if you’ve caught yourself asking…

“We know our field, but how do we put the pieces together, and cut the complexity?

I unravel the knots, shed deadweight, and cut through clutter towards one vision.

work smarter…

Outline of a flower with large petals surrounding a central circle.
Outline of a pack of potato chips with wavy ridges.

“Do we actually need UX research, prototyping, UI, AI interface, design system, or vibes?”

I bring in tried-and-tested shortcuts, not guesswork.

deliver faster…

“Bringing in experts sounds great... until the invoice lands. Is there a founder-friendly way?”

I slot into phases that matter. Delivering impact without overhead.

…without overheads

Melting ice cubes.

Featured works

B2B SaaS

Customer experience and feedback tool

Net Promoter Score (NPS) dashboard showing customer satisfaction data with graphs and statistics, including overall NPS score and contact information from Bumblebee Ltd.

From 0 to € 2M ARR
Principle product designer

View case study

Services

I partner with founders to shape products that make sense. From the early ideas to scalable versions you could confidently keep building on. Here’s how I can help.

Intuitive product structure

Information architecture

Crafting the blueprint behind your app—what goes where, and why—so users instantly “get it.”

Repeatable visual language

Design System

Building a cohesive design system so your product looks sharp, feels familiar across features, and grows without growing messy.

Designs for developers

Implementation ready design handoff

I speak tech, collaborate closely with engineers, and vet every idea for feasibility—so nothing gets stuck or reworked down the line.

Business-first design

Business Logic

Translating business strategy into user experience—so your product naturally guides users toward value (and keeps them coming back).

Designs that scale with your ambition

I don’t just design for today—I spot what’s coming next, and make sure your product is ready to evolve with emerging needs, trends, and technologies.

Making AI feel intuitive and human

AI-Human Interface

Designing AI-powered experiences that are easy to trust, use, and understand—whether it's chatbots, recommendations, or tools.

Consumer HardTech

Home automation App

Three smartphone screens displaying a home automation app interface. The first screen shows categorized rooms like Kitchen, Living Room, and Balcony with device counts. The middle screen features a media player, favorites section, and top used apps. The third screen displays different scenes such as Morning Kitchen and Evening Lights, with associated rooms and devices. A semi-transparent geometric shape is in the background.
blog
Is SaaS Dead? No. Dying? No. Reincarnating? You bet.
Is SaaS Dead? No. Dying? No. Reincarnating? You bet.
How to Use Multimodal AI to Understand the Psychology Behind Great UX Design
How to Use Multimodal AI to Understand the Psychology Behind Great UX Design

User Experience (UX) design is no longer just about usability—it's about creating emotional, intuitive, and impactful interactions. But what makes a UX "great"? The secret lies in the psychological principles embedded within it. In this blog post, you'll learn how to use multimodal AI to deconstruct and understand the psychological concepts that drive high-performing digital experiences.

Using AI for UX Design Feedback: My Experience with ChatGPT Vision
Using AI for UX Design Feedback: My Experience with ChatGPT Vision

Watch as ChatGPT Vision analyzes a dashboard design and provides real-time UX feedback. The AI assistant spots redundancies, predicts user flows, and suggests navigation improvements—all in minutes. This video demonstrates how AI tools can complement traditional design processes, offering immediate insights without replacing valuable human testing.

Unlocking Knowledge with Retrieval-Augmented Generation (RAG)
Unlocking Knowledge with Retrieval-Augmented Generation (RAG)

Large Language Models (LLMs) are powerful tools, but they have limitations—they can only generate responses based on the data they were trained on. What happens when we need information beyond their training? That’s where Retrieval-Augmented Generation (RAG) comes in. Let’s explore how RAG enhances LLMs by integrating real-time knowledge retrieval

Tokenization in natural language processing: Simplified.
Tokenization in natural language processing: Simplified.

What is “Tokenization in Natural Language Processing: Simplified” about?
This article explains tokenization—the process of converting text into smaller units called tokens—for beginners in NLP. It covers different tokenization strategies (word, subword, character), why token count matters for large language models like GPT-4, and the tradeoffs between vocabulary size and computational efficiency. With simple visuals and analogies, it makes tokenization easy to understand for both technical and non-technical readers.

Storytelling with data
Storytelling with data

Large Language Models (LLMs) are powerful tools, but they have limitations—they can only generate responses based on the data they were trained on. What happens when we need information beyond their training? That’s where Retrieval-Augmented Generation (RAG) comes in. Let’s explore how RAG enhances LLMs by integrating real-time knowledge retrieval

The Jobs To Be Done (JTBD) framework for product companies
The Jobs To Be Done (JTBD) framework for product companies

A diagram of collection of ideas for product thinking. Mostly an amalgamation of teaching on JTBD framework by Anthony W. Ulwick and Clayton Christensen

Designing for print in figma
Designing for print in figma

Figma not primarily being a print design tool has certain limitations when exporting for print. But to take advantage of the collaborative design, here’s a method if you really want to design in Figma.

GO TO BLOG →

Curious about fractional product design?

I’ve gathered answers to the most common questions I get about what it’s like to work with a Fractional Product Designer—and how it can help your team move faster without hiring full-time. And most importantly if you should, or should not hire one.

Read the FAQs
Frozen lake surrounded by snow-covered pine trees with a pastel-colored sky at sunrise or sunset.

Levi, Finland by Saad Chaudhry on Unsplash