Outcomes,
not outputs
This is a selected showcase of product work where design moved the business forward. If you want a full case study or deep dive, just reach out.
Designing a Scalable B2B Feedback Platform: A User-Centered Design Approach
Started from a blank slate and grew into a feedback intelligence platform used by thousands. Today, it generates over $2M in annual revenue, supports feedback flows for 5000+ users, and has processed insights from 150 million+ respondents.
This product redefined how teams collect and act on feedback. 97% of users would recommend it, and 94.6% say it's easy to use—proof that intuitive design and real-world impact can go hand in hand.
Building a Memorable SaaS Brand: From Strategy to Visual Identity
This project involved developing a comprehensive brand identity for a new entrant in the competitive SaaS market. The role encompassed creating the brand from the ground up, including defining company objectives, value propositions, and brand promises. Key responsibilities included market research, positioning strategies, stakeholder and potential-customer workshops, and the design of various brand assets such as logos, UI elements, and email templates. The brand was strategically positioned to stand out in the industry, with a focus on creating a memorable and distinctive identity.
Transforming a Website for SaaS Success: A Data-Driven Redesign Approach
This project involved a comprehensive redesign of a website to support the transition from face-to-face sales to a SaaS model. The role encompassed visual, UI, and content design, information architecture, and illustration. Key methods included click-heatmap analysis, page-scroll heatmap analysis, average-fold analysis, A/B testing, first-fold analysis, and session journey analysis using Google Analytics. The outcome was a fully responsive website designed for CMS implementation, featuring optimized information architecture and custom illustrations.
