Outcomes,
not outputs
This is a selected showcase of product work where design moved the business forward. If you want a full case study or deep dive, just reach out.
Designing a Scalable B2B Feedback Platform: A User-Centered Design Approach
Started from a blank slate and grew into a feedback intelligence platform used by thousands. Today, it generates over $2M in annual revenue, supports feedback flows for 5000+ users, and has processed insights from 150 million+ respondents.
This product redefined how teams collect and act on feedback. 97% of users would recommend it, and 94.6% say it's easy to use—proof that intuitive design and real-world impact can go hand in hand.
product framework
Product Owner • Zeffi • 2018-Present • I designed and implemented a feature prioritization framework, which is central part of our product management process.
