Outcomes,
not outputs
This is a selected showcase of product work where design moved the business forward. If you want a full case study or deep dive, just reach out.
Designing a Scalable B2B Feedback Platform: A User-Centered Design Approach
Started from a blank slate and grew into a feedback intelligence platform used by thousands. Today, it generates over $2M in annual revenue, supports feedback flows for 5000+ users, and has processed insights from 150 million+ respondents.
This product redefined how teams collect and act on feedback. 97% of users would recommend it, and 94.6% say it's easy to use—proof that intuitive design and real-world impact can go hand in hand.
Redesigning a Teen-Focused Coding Platform: Enhancing UX for Game-Based Learning
This project involved redesigning a web-based platform aimed at teaching teenagers coding through game development. The focus was on enhancing the user interface and user experience to make the learning process more intuitive. Key components addressed included step-by-step instructions, an integrated code editor with a display window, and a run code feature. The role encompassed UI/UX design, information architecture, and visual design, utilizing rapid prototyping methods to iterate and refine the platform's design.
Designing an Integrated Smart Home App: User-Centered Flows and System Architecture
This project entailed the end-to-end design of an integrated smart home application. Responsibilities included developing comprehensive user flows, such as onboarding processes for setting up smart hubs, and creating task flows for device management. Extensive market research and user research were conducted, including empathy mapping and thematic analysis, to inform the design. A cohesive design system was established to ensure consistency across the application.
Technical solution architecture
Bitbar • 2014-15 • Researched, architected and set the groundwork for integrating a then newly emerging open-source mobile app testing framework Appium into company’s platform. Today it’s one of company’s top featured offering.
bird. android app
App architect • ZEF • 2015 • Codenamed Bird, this android app was an experiment of sorts for exploring new product ideas, which are now used in the new product Zeffi.
zef reports - mobile apps
Android developer • ZEF • 2015-16 • ZEF Reports were native Android and iOS mobile apps developed as reporting client for ZEF’s old product.
4 x android crowdsourcing apps
Designer, Fullstack Developer • CIE • 2013-14 • 4 mobile application stacks developed to study leveraging crowd sourcing towards environmental issues, that benefit from crowd sourcing the data.
indoor positioning system
Architect, Designer, Fullstack developer • CSE • 2013 • An indoor positioning system that uses WiFi signal strength to determine the location.
