Outcomes,
not outputs
This is a selected showcase of product work where design moved the business forward. If you want a full case study or deep dive, just reach out.

Empowering Content Design: From Dynamic Pages to Collaborative Print Solutions
This project focused on enhancing the content design across various digital and print mediums. Key contributions included developing dynamic pricing pages, crafting comprehensive whitepapers, designing engaging landing pages, and creating trade show brochures. A notable innovation was the development of a framework enabling clients to generate editable perspective mockups independently. Additionally, to facilitate collaboration, print designs were executed in Figma, and the process was shared with the design community to aid others in similar endeavors.

Redesigning a Teen-Focused Coding Platform: Enhancing UX for Game-Based Learning
This project involved redesigning a web-based platform aimed at teaching teenagers coding through game development. The focus was on enhancing the user interface and user experience to make the learning process more intuitive. Key components addressed included step-by-step instructions, an integrated code editor with a display window, and a run code feature. The role encompassed UI/UX design, information architecture, and visual design, utilizing rapid prototyping methods to iterate and refine the platform's design.

Designing an Integrated Smart Home App: User-Centered Flows and System Architecture
This project entailed the end-to-end design of an integrated smart home application. Responsibilities included developing comprehensive user flows, such as onboarding processes for setting up smart hubs, and creating task flows for device management. Extensive market research and user research were conducted, including empathy mapping and thematic analysis, to inform the design. A cohesive design system was established to ensure consistency across the application.