Brand design

2019

OVERVIEW

A brand for a newcomer to a competitive SaaS market.

BRIEF

Create an entirely new brand from scratch with new company objectives, value propositions and brand promise.

ROLE

* Sole brand designer
* Logo designer
* Illustrator
* Note: Business card headshots are sketched by Kaja Bajowska.

METHODS

* Market research
* Positioning
* Blue-ocean positioning
* Stakeholder and potential-customer workshops.

Brand essense

User Interface

Strong brand elements were used as positive reinforcement in the product and website. E.g. for success feedback, and upsells.

Brand placement

After careful strategic placement in the competitive landscape, the brand was designed to stand apart within the industry.

Brand identity

The brand identity was created to carefully place the product's subconscious placement in the consumer's mind as a breaking-the-industry-mould product. The brand promise was created to complement the deep-rooted brand identity.

Logo

The logo was required to have these four traits

- Represents a 4-quadrant graph
- Has a "warrior" feel
- Not too technical or statistical
- Memorable without the text

Assets

Some of the assets from a substantial library produced for this project.

In addition to assets, a guideline was created that can be followed to create more assets when needed