A diagram of collection of ideas for product thinking. Mostly an amalgamation of teaching on JTBD framework by Anthony W. Ulwick and Clayton Christensen

Figma not primarily being a print design tool has certain limitations when exporting for print. But to take advantage of the collaborative design, here’s a method if you really want to design in Figma.

The PIS framework helps us understand the necessity of re-framing the customer requests in order to uncover the actual deeply-hidden root causes.

A framework that has proven itself indispensable all the way from designing physical things for hobby on weekends, to creating multi-year product visions.