2019-2020

OVERVIEW

A complete website to market an enterprise SaaS product.

BRIEF

The new Zeffi website was designed from scratch and relaunched . This was done to signify the switch from
F2F sales towards SaaS model.

ROLE

Visual, UI and Content designer, Information architect, Illustrator

METHODS

* Click-heatmap analysis
* Page-scroll heatmap analysis
* Average-fold analysis
* A/B testing
* First-fold analysis
* Session journey analysis using Google Analytics

RESULTS

* Information architecture
* Illustrations
* Website designed to be implemented in a CMS
* Fully responsive website

a/b testing

Iterative design

Optimizing the sitemap

Secret pricing

Developer handoff

Finding the perfect font to accurately represent the brand

I made the prototype with dynamic fonts, and a dozen of the top candidates were tested to find the font that best represented the brand promise.