All work

Building a Scalable B2B Design System

Linda is a stand-alone, extensive design system for Zeffi, a complex B2B product — defining design language, elements, components, patterns, and layouts to ensure modular, consistent, developer-friendly handoffs and enable hi-fi prototyping faster than wireframing.

Design
Overview of the Linda design system for Zeffi

Linda is a complex B2B product’s stand-alone extensive design system that sets the rules and patterns for design philosophy, and translates them into well-defined yet flexible UI elements.

With its maturity, Linda even helps us build hi-fi prototypes faster than relying on wire-framing. This has proven priceless when we test / discuss, since the results are a lot closer to the actual product.

The handoff designs are always modular, and split into components before they’re added to the development backlog. New re-usable components are built and tested before features are developed.

design language

Design language — the brand identity and visual design rules for Linda

The language of our brand identity and visual design

elements

Elements — the simplest components, natively available in HTML5

The simplest of the components. Ideally natively available in HTML5

components

Components — non-mutable combinations of elements

Non-mutable combination of elements. Components don’t need any changes except content.

patterns

Patterns — repeatable design patterns that can be overridden with small details

Repeatable design patterns that can be overridden with small details.

layouts

Loose definitions of rules in bringing components together to form a meaningful usable frame; like a grid, dialog, side navigation, and cards etc.

Layouts — rules for bringing components together into usable frames

Linda from a bird’s-eye view

Linda design system bird's-eye view — the full system at a glance


Designed by

Saad Chaudhry

Fractional Product Designer

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