All articles Frameworks · 1 min read

Understanding problem-solution fit under the problem-market fit

The PIS framework helps us understand the necessity of re-framing the customer requests in order to uncover the actual deeply-hidden root causes.

Understanding problem-solution fit under the problem-market fit

Understanding problem-solution fit under the problem-market fit

A product is only as good as the understanding of the real problem. The PIS framework helps us understand the necessity of re-framing the customer requests in order to uncover the actual deeply-hidden root causes. The PIS framework is a philosophical interpretation of the more practical Jobs-To-Be-Done Framework. View in Figma ↗

A product is only as good as the understanding of the real problem

The PIS framework helps us understand the necessity of re-framing the customer requests in order to uncover the actual deeply-hidden root causes.

The PIS framework is a philosophical interpretation of the more practical Jobs-To-Be-Done Framework.


Written by

Saad Chaudhry

Fractional Product Designer

Work with me
Let’s talk

Like how I think? Let’s apply it to your product.

Whether you’re validating an idea or scaling a platform, I can slot into the phases that matter — and deliver impact without the overhead.